All photography provided by Backroad Brands

Since 1994, we have led Stanley in the outdoor apparel industry. A little known fact about River 1, we were the first in town to offer espresso. We have been at the forefront of bringing in cutting edge products and apparel.


Our Mission

We strive every season to bring the best quality products into our store that meet our customers' demands. We are the number one Middle Fork apparel outfitter in the valley and will continue to carry all products needed for you to enjoy your river experience. With every sip of our coffee and purchase in our store we hope to send you out on your next adventure with a smile and help make a new memory!

The best shop in Stanley without a doubt try to make it up there at least twice during our camping trips to get some of that huckleberry ice cream! I also have stock up on my flys when I drop in great store thanks Matt!
— Mike Bryan